Since 1975, we have not been just a trading company; we have been an integral part of the growth journey witnessed by the Kingdom of Saudi Arabia. At a time when the foundations of the food sector were being laid, our founder, Mohammed Saeed Balbid, recognized the ambitious vision of ensuring food security and laid the cornerstone for a comprehensive group of specialized companies, starting with Mohammed Saeed Balbid Trading Company as one of the earliest wholesale food traders in the Kingdom

Our growth story embodies a legacy of trust, expanding our activities from wholesale trading into an integrated logistics and manufacturing network. Today, our business is not limited to import and distribution; through our specialized arm, Taraf Food Factory, we manufacture and package our own products. We also serve diverse market sectors through our specialized companies, from Taraf Foods and Balbid Food Solutions—providing comprehensive services to the hotel, restaurant, and café sector (HoReCa)—to Balbid Cash & Carry Markets and Heir Central Markets, which cater directly to consumers by offering high-quality products and services that meet our customers’ needs.

With a legacy spanning more than four decades and a clear mission to provide high-quality food products, we continue our journey supported by our specialized subsidiaries and retail chains, committed to delivering nutritional value that enriches every consumer’s life. We are not just a company; we are a story of leadership and authenticity, and a legacy of trust renewed every day.